DiscoverCar Dealership Guy Podcast#24 Acquiring 60+ dealerships within 7 years, Raising kids into generational wealth, Paying $200M+ for a Toyota store & Brett’s blunt message to Ford CEO Jim Farley | Brett Morgan, CEO, Morgan Auto Group
#24 Acquiring 60+ dealerships within 7 years, Raising kids into generational wealth, Paying $200M+ for a Toyota store & Brett’s blunt message to Ford CEO Jim Farley | Brett Morgan, CEO, Morgan Auto Group

#24 Acquiring 60+ dealerships within 7 years, Raising kids into generational wealth, Paying $200M+ for a Toyota store & Brett’s blunt message to Ford CEO Jim Farley | Brett Morgan, CEO, Morgan Auto Group

Update: 2023-08-25
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This episode is brought to you by:

KEYper Systems - Key Management Simplified.

⁠⁠Fullpath⁠⁠Discover Automotive's Leading Customer Data and Experience Platform.


In this episode, I'm speaking with Brett Morgan, CEO of Morgan Auto Group.


00:00 - Intro

02:48 - Brett’s background

08:20 - Succession & raising kids in generational wealth

13:51 - The journey to becoming CEO

29:53 - What Brett looks for in an acquisition

50:50 - Toyota and EVs

1:02:00 - Has dealership profitability peaked?

1:07:39 - Brett’s message to Ford CEO Jim Farley

1:11:37 - Raising capital through private equity

1:20:08 - Finding the best people

1:28:45 - Wrapping up


Follow Brett:

X

LinkedIn

Morgan Auto Group


Check out ⁠⁠⁠⁠the website⁠⁠⁠⁠ for more and follow me on X ⁠⁠@GuyDealership⁠⁠!


Interested in advertising with CarDealershipGuy? Drop us a line ⁠⁠⁠⁠here⁠⁠⁠⁠


This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

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#24 Acquiring 60+ dealerships within 7 years, Raising kids into generational wealth, Paying $200M+ for a Toyota store & Brett’s blunt message to Ford CEO Jim Farley | Brett Morgan, CEO, Morgan Auto Group

#24 Acquiring 60+ dealerships within 7 years, Raising kids into generational wealth, Paying $200M+ for a Toyota store & Brett’s blunt message to Ford CEO Jim Farley | Brett Morgan, CEO, Morgan Auto Group

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